I’ve been meaning to do this for a while.
Not build a website – I do that professionally. I mean have a place that’s actually mine. No brand voice, no content strategy, no platform algorithm to write for. Just somewhere I can think out loud and share what I’m working on.
This is that place.
I spend a lot of time researching things. How digital media actually works. How platforms grow and die and sometimes come back. How creator economies are built, broken, and rebuilt. How companies scale and what that process really looks like from the inside.
Most of that thinking never goes anywhere. It lives in notes, in conversations, in my head at 2am. I want to start putting it somewhere useful.
So that’s what this blog is going to be. Research I’m doing, findings that surprised me, things I’m building and figuring out in real time. Some of it will be about the industry. Some of it will be more personal. All of it will be honest.
I’m not going to dress it up more than that.
If you know me, you know I’ve been building in the digital media space for over a decade. If you don’t – you will soon enough.
Glad you’re here.
– HSK